Think Bigger Than Your Postcode: How to Grow a Thriving Business from a Tiny Town

Let’s get one thing straight—just because you live in a small town doesn’t mean your dreams have to be small.

I live 30 kilometers from the nearest town, which has a grand total of 825 people in it. And guess how many of them need a business coach? Yep. None.

But here’s what I know for sure: Your location does not define your potential. You don’t need your town to “get it” for your business to work. Your market isn’t limited to your postcode—and your success certainly isn’t either.

In this post, I’m sharing how I broke free from “small town thinking” and scaled a multi-six figure business from our farm in the Wheatbelt of Western Australia. If you’ve ever felt boxed in by your geography, I’m here to help you break that ceiling—without packing up or hustling harder.

🔄 Reframing Small Town Thinking

I used to believe that my local area was my entire market. From 2016 to 2019, I built my business thinking only about the Wheatbelt region. That was my scope. My audience. My ceiling.

Then something shifted. I had a moment of, Why am I stopping here? And that one mindset shift opened the doors to regional and rural clients all over Australia—and beyond.

Your location can be your launchpad, not your limit.

🚀 What You Actually Need to Grow

There are three things you need to build a thriving business—no matter where you live:

1. A Clear Offer That Solves a Real Problem

Your audience doesn’t need to be local—but they do need a clear reason to work with you. What problem are you solving? Why does it matter to them? Get this dialed in first.

2. The Right People (Not Just the Close Ones)

You don’t need to serve your neighbors. You need to reach the people who need you. Know who they are, where they hang out, and what messaging speaks directly to them.

3. The Confidence to Show Up Online

This is often the hardest part—especially in a small town where everyone knows you. But confidence is your most valuable currency. Show up online. Build authority. Own your space. Ignore the whispers at footy or school pickup.

💡 Key Takeaways & Actionable Tips

• Mindset matters more than mileage. Your potential isn’t defined by your geography.
• Think expansion, not limitation. Your market is as big as your vision.
• Build a business that scales beyond your postcode. Focus on clarity, connection, and confidence.
• Don't wait for the “right” time. You don’t need perfect conditions—just a plan and a little courage.

✅ Your Next Step

Want a deeper dive into the systems, offers, and strategies I use? Check out my Six Figure Secrets Masterclass—I use my own business as a case study to walk you through the exact setup.

It’s just $17 and packed with value. Click here to grab your seat.

Let’s build a business that works for you—not the other way around.